The "greatest thing," sliced bread introduced in 1928

(Wikipedia) Sliced bread is a loaf of bread which has been pre-sliced and packaged for convenience. It was first sold in 1928, advertised as "the greatest forward step in the baking industry since bread was wrapped". This led to the popular phrase, "the greatest thing since sliced bread". Otto Frederick Rohwedder of Davenport, Iowa, USA invented the first loaf-at-a-time bread-slicing machine. Continued